Cookie Policy
Updated: December 13, 2024
At Knowde, we believe in being clear and open about how we collect data related to you. This Cookie Policy provides detailed information about how and when Knowde (collectively, “Knowde”, “Company”, “we” or “us”) use cookies and similar technologies, to recognize you when you visit our websites at www.knowde.com, and any associated subdomains or websites (collectively “Websites” and “Services”). This notice explains what these technologies are, why we use them, and your rights to control our use of them.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites function and work more efficiently, as well as to provide reporting information. Cookies set by the operator of a website (in this case, Knowde) are called “first-party cookies”. Cookies set by parties other than Knowde are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the Website (for example advertising, interactive content, interaction with social media sites, and analytics). The parties that set these third-party cookies can recognize your computer or mobile device both when you visit our Website and when you visit certain other websites.
Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users and to enhance the experience of our Service. Third parties serve cookies through our Websites for advertising, analytics, and other purposes. The specific types of first and third-party cookies served through our Websites, and the purposes they perform are described below:
Essential website cookies
These cookies are strictly necessary to provide the Service to you through our Websites. Essential cookies allow you to use our Services and to enable access to various features such as a unique user session, and to enable access to secure areas. Knowde serves these cookies directly, and they are described as follows:
| Name | Purpose | Provider | Expiration |
|---|---|---|---|
| OptanonConsent | Used by the OneTrust cookie banner and controls to remember your cookie preferences. | knowde.com | 364 Days |
| OptanonAlertBoxClosed | Enables the Website not to show the cookie banner message more than once to a user. | knowde.com | 364 Days |
| knowde_uuid | Used to link sessions between logged and anonymous users when anonymous users sign in to an account. | knowde.com | 1 Year |
| __hssrc | Used by Hubspot to enable contact forms on our website. | knowde.com | When browsing session ends |
| __hssc | Used by Hubspot to enable contact forms on our website. | knowde.com | A few seconds |
| __hstc | Used by Hubspot to enable contact forms on our website. | knowde.com | 179 Days |
| hubspotutk | This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | knowde.com | 179 Days |
| ajs_anonymous_id | Used through our use of Segment to generate website analytics and to provide analytics functionality for our users. | knowde.com | 1 Year |
| __tld__ | Used through our use of Segment to generate website analytics and to provide analytics functionality for our users. | knowde.com | When browsing session ends |
| __cf_bm | Various services on our sites use the Cloudflare CDN to improve performance. This cookie is used by Cloudflare to identify and mitigate automated traffic to protect our site from bots. | hs-scripts.com, hs-analytics.net, hs-banner.com, hubspot.com, hsadspixel.net, hubapi.com, help.knowde.com, knowde.zendesk.com | 1 Day |
| __cfruid | Used by the Cloudflare CDN to improve performance. | help.knowde.com, knowde.zendesk.com | 364 Days |
| _cfuvid | Used by the Cloudflare CDN to enforce rate-limiting rules. | help.knowde.com, knowde.zendesk.com, hubspot.com, webflow.io |
364 Days |
| GCLB | Used for load balancing when our Services use Google Cloud infrastructure. | prodregistryv2.org, featureassets.org |
A few seconds |
| saas_banner | Used to remember if you have dismissed toast notifications on our sites. | knowde.com | When browsing session ends |
| search_source | Used to implement the search functionality on our site. | knowde.com | When browsing session ends |
| search_action | Used to implement the search functionality on our site. | knowde.com | When browsing session ends |
| builderSessionId | Used by our use of the builder.io CMS to store user sessions. | knowde.com | |
| tuid | Measures website performance to ensure the best performance in your browser. | a.usbrowserspeed.com | 1 Day |
| _cxp_engine_session | Used to maintain sessions when using the Knowde Customer Experience Platform (CXP). | knowde.com | When browsing session ends |
Functional cookies
Functional cookies are used to enhance the performance and functionality of our Websites and our Services, but are not essential. We currently don’t use this category of cookies.
Analytics cookies
These cookies collect information that helps us understand how the Websites and Services are being used by our customers, how effective our marketing campaigns are, and to generate new marketing leads and insights. These cookies and the parties that provide them are described below:
| Name | Purpose | Provider | Expiration |
| fs_lua | Used for session tracking through our use of Fullstory. | knowde.com | 30 Minutes |
| fs_uid | Used for session tracking through our use of Fullstory. | knowde.com | 1 Year |
Targeting and Advertising cookies
These cookies may be set through our Websites by our advertising partners. They may be used by those third-party companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. These cookies and the parties that provide them are described below:
| Name | Purpose | Provider | Expiration |
| _gcl_au | Used for advertising purposes through our use of Google Ads. | knowde.com | 3 Months |
| test_cookie | Used by Google to determine if the website visitor’s browser supports cookies. | doubleclick.net | 15 Minutes |
| _reb2bref | This cookie is used through our use of retention.com to identify website visitors. |
knowde.com | 14 Days |
| _reb2buid | This cookie is used through our use of retention.com to identify website visitors. | knowde.com | 1 Year |
| _reb2bsessionID | This cookie is used through our use of retention.com to identify website visitors. | knowde.com | 30 Minutes |
| _reb2bresolve | This cookie is used through our use of retention.com to identify website visitors. | knowde.com | A few seconds |
| _reb2bgeo | This cookie is used through our use of retention.com to identify website visitors. | knowde.com | 3 Weeks |
| _reb2bfxf | This cookie is used through our use of retention.com to identify website visitors. | knowde.com | 30 Days |
| _reb2bignorerepeats | This cookie is used through our use of retention.com to identify website visitors. | knowde.com | 30 Days |
| _reb2btd | This cookie is used through our use of retention.com to identify website visitors. | knowde.com | 30 Days |
| _reb2bloaded | This cookie is used through our use of retention.com to identify website visitors. | knowde.com | When browsing session ends |
| _ga_xxxxxxxxxx | Used through our use of Google Analytics. | knowde.com | 390 Days |
| _ga | Used through our use of Google Analytics. | knowde.com | 390 Days |
| Lidid | Used through our use of LiveIntent for email marketing. | liadm.com | 400 Days |
| _li_dcdm_c | Used through our use of LiveIntent for email marketing. | knowde.com | When browsing session ends |
| _lc2_fpi | Used through our use of LiveIntent for email marketing. | knowde.com | 400 Days |
| _lc2_fpi_js | Used through our use of LiveIntent for email marketing. | knowde.com | When browsing session ends |
| vector_visitor_id | This cookie is used through our use of SwanAI to identify website visitors. | getswan.com | 1 Year |
| swan_loaded | This cookie is used through our use of SwanAI to identify website visitors. | getswan.com | 1 Second |
| __cf_bm | This cookie is used through our use of SwanAI to identify website visitors. | getswan.com | 1 Year |
Use of Local Storage
Cookies are not the only way to store information on your computer or mobile device. Knowde stores additional information that is essential to the functionality of the Services in local storage. Local storage is similar to the storage of information in cookies, but never expires until our Services delete this information, or you delete it yourself. Please refer to the instructions specific to the type of browser you are using, or the specific mobile phone operating system you are using for instructions on how to delete local storage.
Other tracking technologies
Cookies are not the only way to track visitors to a website. Knowde and our third-party partners may use other similar technologies, such as clear image files or Javascript tags (also known as “tracking pixels” and “web beacons”), that contain an identifier that recognizes when a user visits our Websites. This allows our third-party partners to monitor traffic patterns between websites, to enable advertising, to understand if you have come from an advertisement displayed on a third-party website, to monitor the success of marketing campaigns, and to improve site performance. These technologies typically rely on cookies to function, so disabling cookies in your browser will impair their functionality.
How can I control cookies?
You have the right to decide whether to allow cookies when using our Websites and Services. Most browsers allow you to control cookies as part of their settings and preferences. Please refer to your specific browser for instructions on how to disable, limit, and delete cookies. The following links are provided for your convenience. Click on the relevant link below to access detailed information regarding cookie settings. Should your browser not be listed here, you should review the help pages for your specific browser to see what features are offered for adjusting your cookie settings:
Please note that if you disable, limit, or delete cookies, our Websites may not function properly, which may prevent you from using our Services.
Updates to this Cookie Policy Knowde may update this Cookie Policy from time to time, therefore, revisit this page to stay informed about our use of cookies. The date at the top of this Cookie Policy indicates when it was last updated.