Cookie Policy

Updated: December 13, 2024

At Knowde, we believe in being clear and open about how we collect data related to you. This Cookie Policy provides detailed information about how and when Knowde (collectively, “Knowde”, “Company”, “we” or “us”) use cookies and similar technologies, to recognize you when you visit our websites at www.knowde.com, and any associated subdomains or websites (collectively “Websites” and “Services”). This notice explains what these technologies are, why we use them, and your rights to control our use of them.  

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites function and work more efficiently, as well as to provide reporting information. Cookies set by the operator of a website (in this case, Knowde) are called “first-party cookies”.

Cookies set by parties other than Knowde are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the Website (for example advertising, interactive content, interaction with social media sites, and analytics). The parties that set these third-party cookies can recognize your computer or mobile device both when you visit our Website and when you visit certain other websites.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users and to enhance the experience of our Service. Third parties serve cookies through our Websites for advertising, analytics, and other purposes.

The specific types of first and third-party cookies served through our Websites, and the purposes they perform are described below:

Essential website cookies

These cookies are strictly necessary to provide the Service to you through our Websites. Essential cookies allow you to use our Services and to enable access to various features such as a unique user session, and to enable access to secure areas. Knowde serves these cookies directly, and they are described as follows:

NamePurposeProviderExpiration
_knowde_sessionUsed by us to track user sessions on our websites. We do this to provide a personalized and secure serviceknowde.comWhen browsing session ends
knowde_uuidUsed to link sessions between logged and anonymous users when anonymous users sign in to an accountknowde.com1 Year
__stripe_midUsed by Stripe to prevent fraudknowde.com1 Year
__stripe_sidUsed by Stripe to prevent fraudknowde.com30 Minutes
__hs_opt_outUsed by Hubspot to remember not to ask website visitors to accept cookies againknowde.com6 Months
OptanonAlertBoxClosedEnables the Website not to show the cookie banner message more than once to a user.knowde.com1 Year
OptanonConsentUsed by the cookie banner and controls to remember your cookie preferencesknowde.com1 Year

Functional cookies

These cookies are used to enhance the performance and functionality of our Websites and our Services, but are not essential. However, if you disable these cookies, certain functionality may not be available to you. These cookies and the parties that provide them are described below:

NamePurposeProviderExpiration
active-userUsed to enable the rendering of various portions of our websiteknowde.comWhen browsing session ends
builderSessionIdUsed by builder.io CMS to store user sessionsknowde.com30 Minutes
is_knerdUsed by us to track user sessions on our websites. We do this to provide a personalized and secure serviceknowde.com30 Days
tokenUsed by us to track user sessions on our websites. We do this to provide a personalized and secure serviceknowde.com36 Hours
ABTastyUsed to implement A/B testing for our Websiteknowde.com13 Months
ABTastySessionUsed to implement A/B testing for our Websiteknowde.com 
_dd_sUsed by DataDog to collect information on Website performance, and to monitor for any errorsknowde.com1 Year
dd_cookie_test_Used by DataDog to determine if cookies are supportedknowde.comA few seconds
knowde.comThis cookie is used by us to enable search functionalityknowde.comWhen browsing session ends
__cf_bmThis cookie is set by HubSpot’s CDN provider, and is used for bot protectionhubspot.com30 Minutes
_cfuvidThis cookie is set by HubSpot’s CDN provider, and is used for rate limitinghubspot.com24 Hours
TESTCOOKIESENABLEDUsed to track user’s interaction with embedded YouTube content.youtube.com1 Day
VISITOR_INFO1_LIVETries to estimate the users’ bandwidth on pages with integrated YouTube videos.youtube.com6 Months
VISITOR_PRIVACY_METADATAStores the user’s cookie consent state for the current domainyoutube.com6 Months
YSCRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.youtube.comWhen browsing session ends

Analytics cookies

These cookies collect information that helps us understand how the Websites and Services are being used by our customers, how effective our marketing campaigns are, and to generate new marketing leads and insights. These cookies and the parties that provide them are described below:

NamePurposeProviderExpiration
_gaUsed through our use of Google Analyticsknowde.com2 Years
_ga_XXXUsed through our use of Google Analyticsknowde.com2 Years
_gac_UA-XXXUsed through our use of Google Analytics to limit the amount of data recorded on high-traffic websites.knowde.com90 Days
_gidUsed through our use of Google Analyticsknowde.com24 Hours
_gatUsed through our use of Google Analyticsknowde.com1 Minute
_gclxxxUsed through our use of Google Analytics to measure the effectiveness of our marketing campaignsknowde.com3 Months
ajs_anonymous_idUsed through our use of Segment to generate website analyticsknowde.com1 Year
ajs_group_idUsed through our use of Segment to generate website analyticsknowde.com1 Year
ajs_user_idUsed through our use of Segment to generate website analyticsknowde.com1 Year
__tld__Used through our use of Segment to generate website analyticsknowde.comWhen browsing session ends
fs_uidThis cookie is used by FullStory for session trackingknowde.com1 Year
fs_luaCaptures the timestamp of the last user action. It is used to assist with the FullStory session lifecycle, ensuring user activity extends the session.knowde.com30 Minutes
__hsscUsed by Hubspot to keep track of sessions.knowde.com30 Minutes
__hssrcUsed by HubSpot to determine if the visitor has restarted their browser.knowde.com30 Minutes
__hstcUsed by Hubspot for tracking website visitors.knowde.com6 Months
hubspotutkThis cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts.knowde.com6 Months
_clckUsed by Microsoft Clarity to collect data on the user’s navigation and behavior on the websiteknowde.com1 Year
MRThis cookie is used by Microsoft Clarity for behavioral analyticsbing.com1 Week

Targeting and Advertising cookies

These cookies may be set through our Websites by our advertising partners. They may be used by those third-party companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. These cookies and the parties that provide them are described below:

NamePurposeProviderExpiration
_an_uidUsed by 6sense to enable third-party advertisement hubs, which facilitate real-time bidding for advertisers.knowde.com7 Days
_gd_sessionUsed by 6sense for the purpose of serving targeted adsknowde.com1 Day
_gd_svisitorUsed by 6sense for the purpose of serving targeted adsknowde.com2 Years
_gd_visitorUsed by 6sense for the purpose of serving targeted adsknowde.com2 Years
_uetsidThis cookie is used by Bing to enable targeted adsknowde.com1 Day
_uetvidThis cookie is used by Bing to enable targeted adsknowde.comPersistent
mautic_device_idUsed by the Mautic marketing automation system for marketing and advertisingknowde.com1 Day
mtc_idUsed by the Mautic marketing automation system for marketing and advertisingknowde.comPersistent
mtc_sidUsed by the Mautic marketing automation system for marketing and advertisingknowde.comWhen browsing session ends
mautic_referer_idUsed by the Mautic marketing automation system for marketing and advertisingknowde.com1 Day
6suuidUsed by 6sense to register user behavior and navigation on the website, and any interaction with active campaigns6sc.co2 Years
MUIDThe purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.bing.com13 Months
SRCHDUsed by the Bing network to enable targeted advertisingbing.com2 Years
SRCHHPGUSRUsed by the Bing network to enable targeted advertisingbing.com2 Years
SRCHUIDUsed by the Bing network to enable targeted advertisingbing.com2 Years
SRCHUSRUsed by the Bing network to enable targeted advertisingbing.com2 Years
lidcUsed by LinkedIn To facilitate data center selectionlinkedin.com24 Hours
li_mcUsed by LinkedIn as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookieslinkedin.com6 Months
lms_analyticsUsed to LinkedIn for analyticslinkedin.com30 Days
UserMatchHistoryUsed by LinkedIn ads ID syncinglinkedin.com30 Days
langUsed by LinkedIn to remember a user’s language settinglinkedin.comWhen browsing session ends
gpv_pnUsed by LinkedIn to retain and fetch previous page visited in Adobe Analyticslinkedin.com6 Months
AnalyticsSyncHistoryUsed by LinkedIn for analytics purposeslinkedin.com30 Days
liapUsed by LinkedIn to denote the logged-in status of a userlinkedin.com1 Year
li_sugrUsed by LinkedIn to make a probabilistic match of a user’s identitylinkedin.com90 Days
li_gcThis cookie is used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes.linkedin.com6 Months
s_tslvUsed by LinkedIn to measure page response times using Adobe Analyticslinkedin.com6 Months
lms_adsUsed by LinkedIn identify users to deliver adslinkedin.com30 Days
sdscUsed by LinkedIn for database routing to ensure consistency across all databaseslinkedin.comWhen browsing session ends
bcookieBrowser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform, and for diagnostic purposeslinkedin.com1 Year
bscookieBrowser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform, and for diagnostic purposeslinkedin.com1 Year
mboxUsed by Linkedin through its use of Adobe Target to analyze the relevance of online contentlinkedin.com6 Months
_reb2brefUsed by retention to identify users retention.com1 Week
_reb2bresolveUsed by retention to identify users retention.com1 Week
_reb2buidUsed by retention to identify users retention.com1 Week
_reb2bgeoUsed by retention to identify users genelral locationretention.com1 Week
_geuidUsed by retention to identify users retention.com1 Week
IDEUsed by Doubleclick (Google) to deliver adsdoubleclick.net13 Months
test_cookieThe test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.doubleclick.net15 Minutes
NIDUsed by Google to deliver adsgoogle.com6 Months

Use of Local Storage

Cookies are not the only way to store information on your computer or mobile device. Knowde stores additional information that is essential to the functionality of the Services in local storage. Local storage is similar to the storage of information in cookies, but never expires until our Services delete this information, or you delete it yourself. Please refer to the instructions specific to the type of browser you are using, or the specific mobile phone operating system you are using for instructions on how to delete local storage.

Other tracking technologies

Cookies are not the only way to track visitors to a website. Knowde and our third-party partners may use other similar technologies such as clear image files or Javascript tags (also known as “tracking pixels” and “web beacons”) that contain an identifier that recognizes when a user visits our Websites. This allows our third-party partners to monitor traffic patterns between websites, to enable advertising, to understand if you have come from an advertisement displayed on a third-party website, to monitor the success of marketing campaigns, to communicate with cookies, and to improve site performance. These technologies typically rely on cookies to function, so disabling cookies in your browser will impair their functionality.

How can I control cookies?

You have the right to decide whether to allow cookies when using our Websites and Services. Most browsers allow you to control cookies as part of their settings and preferences. Please refer to your specific browser for instructions on how to disable, limit, and delete cookies. The following links are provided for your convenience. Click on the relevant link below to access detailed information regarding cookie settings. Should your browser not be listed here, you should review the help pages for your specific browser to see what features are offered for adjusting your cookie settings:

  1. Chrome
  2. Safari
  3. Microsoft Edge
  4. Firefox

Note that if you disable, limit, or delete cookies, our Websites may not function properly, and this may prevent you from using our Services.

Updates to this Cookie Policy Knowde may update this Cookie Policy from time to time, therefore revisit this page to stay informed about our use of cookies. The date at the top of this Cookie Policy indicates when it was last updated.