Cookie Policy
Updated: December 14, 2023
At Knowde, we believe in being clear and open about how we collect data related to you. This Cookie Policy provides detailed information about how and when Knowde (collectively, “Knowde”, “Company”, “we” or “us”) use cookies and similar technologies, to recognize you when you visit our websites at www.knowde.com, and any associated subdomains or websites (collectively “Websites” and “Services”). This notice explains what these technologies are, why we use them, and your rights to control our use of them.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites function and work more efficiently, as well as to provide reporting information. Cookies set by the operator of a website (in this case, Knowde) are called “first-party cookies”. Cookies set by parties other than Knowde are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the Website (for example advertising, interactive content, interaction with social media sites, and analytics). The parties that set these third-party cookies can recognize your computer or mobile device both when you visit our Website and when you visit certain other websites.
Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users and to enhance the experience of our Service. Third parties serve cookies through our Websites for advertising, analytics, and other purposes.
The specific types of first and third-party cookies served through our Websites, and the purposes they perform are described below:
Essential website cookies
These cookies are strictly necessary to provide the Service to you through our Websites. Essential cookies allow you to use our Services and to enable access to various features such as a unique user session, and to enable access to secure areas. Knowde serves these cookies directly, and they are described as follows:
Functional cookies
These cookies are used to enhance the performance and functionality of our Websites and our Services, but are not essential. However, if you disable these cookies, certain functionality may not be available to you. These cookies and the parties that provide them are described below:
Analytics cookies
These cookies collect information that helps us understand how the Websites and Services are being used by our customers, how effective our marketing campaigns are, and to generate new marketing leads and insights. These cookies and the parties that provide them are described below:
Targeting and Advertising cookies
These cookies may be set through our Websites by our advertising partners. They may be used by those third-party companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. These cookies and the parties that provide them are described below:
Use of Local Storage
Cookies are not the only way to store information on your computer or mobile device. Knowde stores additional information that is essential to the functionality of the Services in local storage. Local storage is similar to the storage of information in cookies, but never expires until our Services delete this information, or you delete it yourself. Please refer to the instructions specific to the type of browser you are using, or the specific mobile phone operating system you are using for instructions on how to delete local storage.
Other tracking technologies
Cookies are not the only way to track visitors to a website. Knowde and our third-party partners may use other similar technologies such as clear image files or Javascript tags (also known as “tracking pixels” and “web beacons”) that contain an identifier that recognizes when a user visits our Websites. This allows our third-party partners to monitor traffic patterns between websites, to enable advertising, to understand if you have come from an advertisement displayed on a third-party website, to monitor the success of marketing campaigns, to communicate with cookies, and to improve site performance. These technologies typically rely on cookies to function, so disabling cookies in your browser will impair their functionality.
How can I control cookies?
You have the right to decide whether to allow cookies when using our Websites and Services. Most browsers allow you to control cookies as part of their settings and preferences. Please refer to your specific browser for instructions on how to disable, limit, and delete cookies. The following links are provided for your convenience. Click on the relevant link below to access detailed information regarding cookie settings. Should your browser not be listed here, you should review the help pages for your specific browser to see what features are offered for adjusting your cookie settings: Note that if you disable, limit, or delete cookies, our Websites may not function properly, and this may prevent you from using our Services. Updates to this Cookie Policy Knowde may update this Cookie Policy from time to time, therefore revisit this page to stay informed about our use of cookies. The date at the top of this Cookie Policy indicates when it was last updated.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites function and work more efficiently, as well as to provide reporting information. Cookies set by the operator of a website (in this case, Knowde) are called “first-party cookies”. Cookies set by parties other than Knowde are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the Website (for example advertising, interactive content, interaction with social media sites, and analytics). The parties that set these third-party cookies can recognize your computer or mobile device both when you visit our Website and when you visit certain other websites.
Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users and to enhance the experience of our Service. Third parties serve cookies through our Websites for advertising, analytics, and other purposes.
The specific types of first and third-party cookies served through our Websites, and the purposes they perform are described below:
Essential website cookies
These cookies are strictly necessary to provide the Service to you through our Websites. Essential cookies allow you to use our Services and to enable access to various features such as a unique user session, and to enable access to secure areas. Knowde serves these cookies directly, and they are described as follows:
| Name | Purpose | Provider | Expiration |
| _knowde_session | Used by us to track user sessions on our websites. We do this to provide a personalized and secure service | knowde.com | When browsing session ends |
| knowde_uuid | Used to link sessions between logged and anonymous users when anonymous users sign in to an account | knowde.com | 1 Year |
| __stripe_mid | Used by Stripe to prevent fraud | knowde.com | 1 Year |
| __stripe_sid | Used by Stripe to prevent fraud | knowde.com | 30 Minutes |
| __hs_opt_out | Used by Hubspot to remember not to ask website visitors to accept cookies again | knowde.com | 6 Months |
| OptanonAlertBoxClosed | Enables the Website not to show the cookie banner message more than once to a user. | knowde.com | 1 Year |
| OptanonConsent | Used by the cookie banner and controls to remember your cookie preferences | knowde.com | 1 Year |
These cookies are used to enhance the performance and functionality of our Websites and our Services, but are not essential. However, if you disable these cookies, certain functionality may not be available to you. These cookies and the parties that provide them are described below:
| Name | Purpose | Provider | Expiration |
| active-user | Used to enable the rendering of various portions of our website | knowde.com | When browsing session ends |
| builderSessionId | Used by builder.io CMS to store user sessions | knowde.com | 30 Minutes |
| is_knerd | Used by us to track user sessions on our websites. We do this to provide a personalized and secure service | knowde.com | 30 Days |
| token | Used by us to track user sessions on our websites. We do this to provide a personalized and secure service | knowde.com | 36 Hours |
| ABTasty | Used to implement A/B testing for our Website | knowde.com | 13 Months |
| ABTastySession | Used to implement A/B testing for our Website | knowde.com | |
| _dd_s | Used by DataDog to collect information on Website performance, and to monitor for any errors | knowde.com | 1 Year |
| dd_cookie_test_ | Used by DataDog to determine if cookies are supported | knowde.com | A few seconds |
| knowde.com | This cookie is used by us to enable search functionality | knowde.com | When browsing session ends |
| __cf_bm | This cookie is set by HubSpot’s CDN provider, and is used for bot protection | hubspot.com | 30 Minutes |
| _cfuvid | This cookie is set by HubSpot’s CDN provider, and is used for rate limiting | hubspot.com | 24 Hours |
| TESTCOOKIESENABLED | Used to track user’s interaction with embedded YouTube content. | youtube.com | 1 Day |
| VISITOR_INFO1_LIVE | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. | youtube.com | 6 Months |
| VISITOR_PRIVACY_METADATA | Stores the user’s cookie consent state for the current domain | youtube.com | 6 Months |
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | youtube.com | When browsing session ends |
These cookies collect information that helps us understand how the Websites and Services are being used by our customers, how effective our marketing campaigns are, and to generate new marketing leads and insights. These cookies and the parties that provide them are described below:
| Name | Purpose | Provider | Expiration |
| _ga | Used through our use of Google Analytics | knowde.com | 2 Years |
| _ga_XXX | Used through our use of Google Analytics | knowde.com | 2 Years |
| _gac_UA-XXX | Used through our use of Google Analytics to limit the amount of data recorded on high-traffic websites. | knowde.com | 90 Days |
| _gid-XXX | Used through our use of Google Analytics | knowde.com | 24 Hours |
| _gat | Used through our use of Google Analytics | knowde.com | 1 Minute |
| _gclxxx | Used through our use of Google Analytics to measure the effectiveness of our marketing campaigns | knowde.com | 3 Months |
| ajs_anonymous_id | Used through our use of Segment to generate website analytics | knowde.com | 1 Year |
| ajs_group_id | Used through our use of Segment to generate website analytics | knowde.com | 1 Year |
| ajs_user_id | Used through our use of Segment to generate website analytics | knowde.com | 1 Year |
| __tld__ | Used through our use of Segment to generate website analytics | knowde.com | When browsing session ends |
| fs_uid | This cookie is used by FullStory for session tracking | knowde.com | 1 Year |
| fs_lua | Captures the timestamp of the last user action. It is used to assist with the FullStory session lifecycle, ensuring user activity extends the session. | knowde.com | 30 Minutes |
| __hssc | Used by Hubspot to keep track of sessions. | knowde.com | 30 Minutes |
| __hssrc | Used by HubSpot to determine if the visitor has restarted their browser. | knowde.com | 30 Minutes |
| __hstc | Used by Hubspot for tracking website visitors. | knowde.com | 6 Months |
| hubspotutk | This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | knowde.com | 6 Months |
| _clck | Used by Microsoft Clarity to collect data on the user’s navigation and behavior on the website | knowde.com | 1 Year |
| MR | This cookie is used by Microsoft Clarity for behavioral analytics | bing.com | 1 Week |
These cookies may be set through our Websites by our advertising partners. They may be used by those third-party companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. These cookies and the parties that provide them are described below:
| Name | Purpose | Provider | Expiration |
|---|---|---|---|
| _an_uid | Used by 6sense to enable third-party advertisement hubs, which facilitate real-time bidding for advertisers. | knowde.com | 7 Days |
| _gd_session | Used by 6sense for the purpose of serving targeted ads | knowde.com | 1 Day |
| _gd_svisitor | Used by 6sense for the purpose of serving targeted ads | knowde.com | 2 Years |
| _gd_visitor | Used by 6sense for the purpose of serving targeted ads | knowde.com | 2 Years |
| _uetsid | This cookie is used by Bing to enable targeted ads | knowde.com | 1 Day |
| _uetvid | This cookie is used by Bing to enable targeted ads | knowde.com | Persistent |
| mautic_device_id | Used by the Mautic marketing automation system for marketing and advertising | knowde.com | 1 Day |
| mtc_id | Used by the Mautic marketing automation system for marketing and advertising | knowde.com | Persistent |
| mtc_sid | Used by the Mautic marketing automation system for marketing and advertising | knowde.com | When browsing session ends |
| mautic_referer_id | Used by the Mautic marketing automation system for marketing and advertising | knowde.com | 1 Day |
| 6suuid | Used by 6sense to register user behavior and navigation on the website, and any interaction with active campaigns | 6sc.co | 2 Years |
| MUID | The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. | bing.com | 13 Months |
| SRCHD | Used by the Bing network to enable targeted advertising | bing.com | 2 Years |
| SRCHHPGUSR | Used by the Bing network to enable targeted advertising | bing.com | 2 Years |
| SRCHUID | Used by the Bing network to enable targeted advertising | bing.com | 2 Years |
| SRCHUSR | Used by the Bing network to enable targeted advertising | bing.com | 2 Years |
| lidc | Used by LinkedIn To facilitate data center selection | linkedin.com | 24 Hours |
| li_mc | Used by LinkedIn as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies | linkedin.com | 6 Months |
| lms_analytics | Used to LinkedIn for analytics | linkedin.com | 30 Days |
| UserMatchHistory | Used by LinkedIn ads ID syncing | linkedin.com | 30 Days |
| lang | Used by LinkedIn to remember a user’s language setting | linkedin.com | When browsing session ends |
| gpv_pn | Used by LinkedIn to retain and fetch previous page visited in Adobe Analytics | linkedin.com | 6 Months |
| AnalyticsSyncHistory | Used by LinkedIn for analytics purposes | linkedin.com | 30 Days |
| liap | Used by LinkedIn to denote the logged-in status of a user | linkedin.com | 1 Year |
| li_sugr | Used by LinkedIn to make a probabilistic match of a user’s identity | linkedin.com | 90 Days |
| li_gc | This cookie is used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes. | linkedin.com | 6 Months |
| s_tslv | Used by LinkedIn to measure page response times using Adobe Analytics | linkedin.com | 6 Months |
| lms_ads | Used by LinkedIn identify users to deliver ads | linkedin.com | 30 Days |
| sdsc | Used by LinkedIn for database routing to ensure consistency across all databases | linkedin.com | When browsing session ends |
| bcookie | Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform, and for diagnostic purposes | linkedin.com | 1 Year |
| bscookie | Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform, and for diagnostic purposes | linkedin.com | 1 Year |
| mbox | Used by Linkedin through its use of Adobe Target to analyze the relevance of online content | linkedin.com | 6 Months |
| _reb2bref | Used by retention to identify users | retention.com | 1 Week |
| _reb2bresolve | Used by retention to identify users | retention.com | 1 Week |
| _reb2buid | Used by retention to identify users | retention.com | 1 Week |
| _reb2bgeo | Used by retention to identify users genelral location | retention.com | 1 Week |
| _geuid | Used by retention to identify users | retention.com | 1 Week |
| IDE | Used by Doubleclick (Google) to deliver ads | doubleclick.net | 13 Months |
| test_cookie | The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies. | doubleclick.net | 15 Minutes |
| NID | Used by Google to deliver ads | google.com | 6 Months |
Cookies are not the only way to store information on your computer or mobile device. Knowde stores additional information that is essential to the functionality of the Services in local storage. Local storage is similar to the storage of information in cookies, but never expires until our Services delete this information, or you delete it yourself. Please refer to the instructions specific to the type of browser you are using, or the specific mobile phone operating system you are using for instructions on how to delete local storage.
Other tracking technologies
Cookies are not the only way to track visitors to a website. Knowde and our third-party partners may use other similar technologies such as clear image files or Javascript tags (also known as “tracking pixels” and “web beacons”) that contain an identifier that recognizes when a user visits our Websites. This allows our third-party partners to monitor traffic patterns between websites, to enable advertising, to understand if you have come from an advertisement displayed on a third-party website, to monitor the success of marketing campaigns, to communicate with cookies, and to improve site performance. These technologies typically rely on cookies to function, so disabling cookies in your browser will impair their functionality.
How can I control cookies?
You have the right to decide whether to allow cookies when using our Websites and Services. Most browsers allow you to control cookies as part of their settings and preferences. Please refer to your specific browser for instructions on how to disable, limit, and delete cookies. The following links are provided for your convenience. Click on the relevant link below to access detailed information regarding cookie settings. Should your browser not be listed here, you should review the help pages for your specific browser to see what features are offered for adjusting your cookie settings: Note that if you disable, limit, or delete cookies, our Websites may not function properly, and this may prevent you from using our Services. Updates to this Cookie Policy Knowde may update this Cookie Policy from time to time, therefore revisit this page to stay informed about our use of cookies. The date at the top of this Cookie Policy indicates when it was last updated.