Knowde Privacy Notice
Updated: May 26, 2025
Introduction
This privacy policy (this “Privacy Policy”) describes the collection of personal information by Cesium, Inc., a Delaware corporation (“Company,” “we,” or “us”) from users of our website at www.knowde.com along with our related websites, networks, applications, and other services provided by us and on which a link to this Privacy Policy is displayed (collectively, our “Service” and “Services”). This Privacy Policy also describes our use and disclosure of such information. This Privacy Policy is incorporated by reference into the Company Terms of Use (TOU) and subject to the provisions of the Terms of Use.
This Privacy Policy also describes your rights as a data subject to inquire about your personal information that we process and describes certain rights that you, as the data subject, have regarding this information. This Privacy Policy also describes your rights to limit the use and disclosure of your information, including where your personal information may be used for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by you. To exercise these rights, you may contact us using the information in the ‘Contacting us’ section of this Privacy Policy.
If you are a European user, please see the ‘European Privacy Notice’ section below for additional information for individuals located in the European Economic Area, the United Kingdom, or Switzerland, which we refer to as “Europe,” and “European”. We also refer to the countries in the European Economic Area as the “EU”.
Please read this Privacy Policy carefully to understand our practices regarding your personal information and how we will use it.
Contacting us
If you have any questions or comments about this Privacy Policy, please contact us at privacy@knowde.com, or by using the following contact information:
Cesium, Inc. dba Knowde
Attn: InfoSec/Privacy Team
333 W San Carlos Street, Suite 600
San Jose, CA 95110
Alternatively, If you are located in the EU, you may contact us using the following contact information
Knowde Ireland Limited
Attn: Henry Barrett
Palmerston House
Denzille Lane
Dublin 2
Ireland
01 905 8810
If you are located in the UK, and pursuant to Article 27 of the UK GDPR, we have appointed EDPO UK Ltd as our UK GDPR representative. You can contact EDPO UK regarding matters pertaining to the UK GDPR by using EDPO’s online request form: https://edpo.com/uk-gdpr-data-request/. or in writing to the EDPO UK at 8 Northumberland Avenue, London WC2N 5BY, United Kingdom.
What information do we collect?
This section describes the types and categories of personal information we may collect, and how we may use that information.
Information you provide us directly
We collect personal information that you provide when you sign up and use the Services, complete a form, request customer support, provide feedback, or otherwise interact with the Services. The types of personal information we may collect include:
- Account and profile data: Our Services give you the ability to register for a Company account and to create and update a user profile on the applicable Services. This information may include name, postal address, telephone number, email address, professional title, and interests you express in different products and services. We may indicate that some personal information is required for you to register for the account or to create the profile, while some of it is optional.
- Contact information: We may offer email newsletters through our Services. If you choose to sign up, we will collect your email address and may use it to send you relevant communications. This contact information may also be used to send you direct marketing messages about our products, services, or promotions. You can manage your subscription preferences or opt out of receiving newsletters and marketing communications at any time, as described in the ‘Communication choices’ section of this Privacy Policy.
- Correspondence: If you contact us by email, using a contact form on the Services, or by mail, fax, or other means, we collect the personal information contained within and associated with your correspondence (the “Correspondence”).
- User materials: Our Service may contain interactive functionality that allows you to engage with other users on the Service, post comments to forums, upload photographs and other content (the “User Materials”), participate in surveys, and otherwise interact with the Service and with other users. If you use any interactive functionality on our Service that requests or permits you to provide us with personal information (including, for example, any services that allow you to post User Materials on our Service), we collect the personal information that you provide to us in the course of using these interactive features.
Automatically collected information
When you use our Services, we may automatically collect the following categories of information:
- Device information: This includes details about the devices you use to access the Services, such as your IP address, browser type, device type (e.g., computer or mobile device), and any unique device identifiers.
- Usage information and online activity data: We collect online activity data related to your use of our Services. This includes the website you visited immediately prior to accessing our Services, the actions you take while using our Services, and the content, features, and activities you access or participate in. We may also collect details such as access times, pages viewed, and links clicked to help us understand how our Services are used.
- Location information: We may collect information about the location of your device. You may stop the collection of location information at any time by adjusting your device settings.
- Interaction with third-party sites: Our Services may collect information about your interactions with third-party websites and platforms that integrate with our Services, such as whether you clicked on an advertisement and the website where the ad was shown. This information may be combined with data from advertising networks and other sources to better understand your ad views and clicks. For details on how your personal information is used by these third parties and your rights, please refer to their privacy policies.
- Other sources: We may receive information about you from third parties and combine it with other personal information we maintain. Any combination of this information that we maintain in a personally identifiable format is governed by this Privacy Policy. We may also collect certain information passively through cookies and similar technologies. For more details, see the ‘Cookies and similar technologies’ section.
Cookies and Similar Technologies
We may collect certain information automatically when you use our Services, including through server logs and technologies such as cookies, clear image files (e.g., web beacons), and JavaScript tags. These technologies help us administer, operate, and improve the Services, enable and measure advertising, and support overall system performance.
Cookies are small text files stored on your device that distinguish you from other users. They allow the Service to recognize your device, store your preferences (such as user ID), and deliver a personalized experience. Some cookies are essential for the functionality of the Services and are required to enable core features.
In some cases, information collected through passive means may be linked to personal information. Where this occurs, or where required by applicable laws, we treat the combined information as personal information under this Privacy Policy. Otherwise, we use and disclose such information in aggregated or de-identified form.
Please note that third parties, such as advertisers or providers of linked third-party sites and services (“Third-Party Sites”), may also use cookies or similar technologies to collect information about your interactions with their content or services. We do not control the data collection technologies of these third parties.
For more information, please refer to our Cookie Policy at: https://privacy.knowde.com/cookie-policy/
Collection and processing of sensitive information
The Service does not collect or process ‘sensitive information’, which includes data describing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health, data concerning a natural person’s sex life or sexual orientation, precise geolocation, and government-issued identifiers.
As such, you should not provide any such information as part of your user profile, as part of any User Materials, as part of any Correspondence, or by any other means with your use of the Services.
If you provide account information related to financial institutions and services when interacting or otherwise using one of our contracted payment processors, we do not process this category of data directly.
How do we use personal information?
We use the personal information we have collected for the following purposes:
- Service delivery and operations: We use personal information to provide the Services and the information you request. This includes maintaining records of our interactions with you and performing administrative functions necessary to support and operate the Services effectively.
- Service personalization: We may link personal information with data about how you use the Services, such as the pages you visit and the features you interact with, to help enhance and improve the performance of the Services and related systems. This information may also be used to tailor content, advertisements, and other aspects of your experience to better align with your interests and preferences.
- Marketing and advertising: We may use personal information to send you direct marketing communications and to display personalized or interest-based advertising. This includes delivering targeted content within our Services and showing relevant advertisements on third-party websites based on your interactions and preferences. We may also use the personal information you provide to contact you regarding products, services, and offers, both from ourselves and from third parties, that we believe you may find of interest. We allow you to opt out from receiving marketing communications from us as described in the ‘Communication choices’ section below, and also at the time you sign up and create a profile on the Services.
- Service improvement, research, and analytics: We may combine personal information with data about how you use the Services, including the pages you visit, to help improve and operate our Services, programs, and systems. This information supports ongoing service enhancement, performance analysis, and research efforts.
- Compliance and protection: We use personal information to help secure our Services and systems, including detecting, investigating, and preventing fraud, abuse, and other illegal or unauthorized activity. We may also use this information to enforce our Terms of Use, protect the rights, privacy, safety, or property of our users or others, audit internal processes, fix errors, and comply with legal obligations and lawful requests.
- To create aggregated, de-identified, and/or anonymous information: We may create and use aggregated, de-identified, or anonymized data derived from personal information for lawful business purposes, such as analyzing and improving the Services or promoting our business. This data does not identify you and may be shared with third parties.
- Business transactions: We may use and share certain personal information as necessary to facilitate actual or prospective business transactions, as further described in the ‘When do we share personal information?’ section.
- Other purposes: We may also use personal information for other purposes that we disclose at the time of collection, subject to your acknowledgement of this Privacy Policy.
When do we share personal information?
- Service providers: We may disclose personal information to third-party service providers (e.g., payment processing and data storage and processing facilities) that assist us in our work and who are acting as an agent to perform this work on behalf of and under our instructions. We limit the personal information provided to these service providers to that which is reasonably necessary for them to perform their functions, and we require them to agree to maintain the confidentiality of such personal information as part of our contractual arrangements with these Service Providers;
- Suppliers, producers, and distributors: We help customers find suppliers of products and services that meet their needs by sharing customer contact information with our client companies to enable their sales and marketing activities. We may share this information passively when you browse a supplier storefront, or when you explicitly request quotes or request further information from a supplier. When we are required to obtain consent to share your personal information, we will ask for consent and also honor your requests to revoke consent. These companies may include suppliers of products and services that are listed on our Services, including their distributors and affiliates. These companies may contact you using the contact information you provided, send product samples, documents, or otherwise follow up on products you have expressed an interest in, either implicitly or explicitly. When we share your information we act jointly with these companies to determine the purposes and methods of processing your personal information, and as such you should also consult the Privacy Policies provided by these companies to better understand this processing;
- Public areas and syndicated services: Some features of our Services may allow you to upload, post, or otherwise transmit User Materials to public areas of the Services, such as content that you post in a public profile on the Services. Please be aware that any personal information that you include within any User Materials will be made available to other users of the Services who view it. You include Personal Information in User Materials at your own risk. We may allow you to select privacy options that limit access to some types of personal information in User Materials, but no security measures are impenetrable or perfect. Additionally, even after information posted on the Services is removed, caching and archiving services may have saved that information, and other users or third parties may have copied or stored the information made available on the Services. We cannot warrant or guarantee that any personal information that you provide on and in connection with the Services will not be accessed, viewed, or used by unauthorized persons;
- Business transfers: Information about our users, including personal information, may be disclosed and otherwise transferred to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets;
- To protect our interests: We also disclose personal information if we believe that doing so is legally required, or is in our interest to protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights or property of others, or otherwise to help protect the safety or security of our Services and other users of the Services;
- To comply with the law: We may also disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements;
- Other purposes: We also share aggregated or de-identified information that cannot reasonably be used to identify you for any lawful business purpose.
For personal information subject to an onward transfer by us under the EU-US Data Privacy Framework, the UK Extension to the EU-US Data Privacy Framework, and the Swiss-US Data Privacy Framework, we will remain liable under the Data Privacy Framework Principles (the “Principles”) if a recipient of your personal information processes such personal information in a manner inconsistent with the Principles, unless we are able to prove that we are not responsible for the event giving rise to the inconsistent processing.
Communication choices
If you receive commercial email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt-out from receiving commercial emails from us, and any other promotional communications that we may send to you from time to time (e.g., by postal mail) by sending your request to us by email at privacy@knowde.com or by writing to us at the address given in the ‘Contacting us’ section of this Privacy Policy. Additionally, we allow you to view and modify settings relating to the nature and frequency of promotional communications that you receive from us as part of your user settings.
Please be aware that if you opt out of receiving commercial email from us, it may take up to ten business days for us to process your opt-out request, and you may receive commercial email from us during that period. Additionally, even after you opt out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding your use of the Service.
Rights to access
If you have a user account and profile on our Service, you have the ability to access and update many categories of personal information that you provide to us by logging in to your account and accessing your account settings. If you wish to access or amend any other personal information we hold about you, you may contact us at privacy@knowde.com If you request that we delete your account with our Service (via a user settings page, by email, or otherwise), we will do so within a reasonable period of time, but we may need to retain some of your personal information in order to satisfy our legal obligations, or where we reasonably believe that we have a legitimate reason to do so. Requests related to your rights to access personal information are processed within 30 days.
Links to external sites
How long do we keep your personal information for?
Unless otherwise specifically stated elsewhere in this Privacy Policy, we will retain your personal information for the period necessary to fulfill the purposes it was originally collected for, and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations., If you request that your personal information be removed and your account be closed, your data will be removed from our systems no later than 30 days after we receive the request.
Aggregated and anonymized data that no longer identifies the user of the Service is maintained for the purposes necessary to provide the Service and for our other lawful business purposes.
What is our policy on children?
Our Services are not directed to users under the age of 18, and we do not knowingly collect personal information from users under the age of 18 without obtaining parental consent. If we learn that we have collected personal information from a child under the age of 18 on our Services, we will delete that information as quickly as possible. If you believe that we may have collected any such personal information on our Services, please notify us at privacy@knowde.com.
European privacy notice
General
This “European Privacy Notice” section applies only to individuals located in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland (i.e., “Europe” as defined at the top of this Privacy Policy).
References to “personal information” in this Privacy Policy refer to “personal data” as defined in the General Data Protection Regulation 2016/679 (EU GDPR), the UK GDPR, and the Swiss Federal Act on Data Protection (FADP).
For the purposes of EEA, United Kingdom, and Swiss data protection laws (“Data Protection Legislation”), Cesium is a data controller (i.e., the company that is responsible for and controls the processing of your personal information).
If you have any questions or inquiries, you may contact our headquarters in the United States. Alternatively, you may reach out directly to our EU office or, if you are located in the United Kingdom, to our UK representative. Please refer to the ‘Contacting Us’ section above for the relevant contact details.
Legal basis for processing in Europe
If you are resident in the EU, the United Kingdom, or Switzerland, we need to inform you about the legal basis on which we collect and use your personal information. In the EU, the United Kingdom, and Switzerland, the purposes for which we process your personal information are:
- Where we need to perform the contract we are about to enter into or have entered into with you for the Service (“Contractual Necessity”);
- For the purposes of legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (“Legitimate Interests”);
- When we have your consent to do so. When consent is the legal basis for our processing your personal data, you may withdraw such consent at any time (“Consent”); and
- Where we need to comply with a legal or regulatory obligation in the EU (“Legal Obligation”).
The following table sets out the purposes for processing personal information, the categories of personal information involved, and the legal bases we rely on to carry out each processing activity; where legitimate interest is used as the legal basis, the specific interest pursued is also described. For more information, see the sections in this Privacy Policy titled ‘What information do we collect?’ (for the categories of personal information), ‘How do we use your personal information?’ (for the purposes of processing), and ‘When do we share personal information?’ (for related data sharing practices).
Please contact us if you need details about the specific legal basis we are relying on to process your personal information, where one or more legal bases have been indicated.
Purpose | Categories of personal information involved | Legal basis |
Service delivery and operations |
|
|
Service personalization |
|
|
Marketing and advertising |
|
|
Service improvement, research, and analytics |
|
|
Compliance and protection | Any data necessary to help ensure compliance with laws and protect our Services and users |
|
Business transactions | Any and all relevant data |
|
To create aggregated, de-identified, and/or anonymous information | Any and all relevant data |
|
Other purposes | Any and all relevant data |
|
You are not required to provide personal information to us. However, if certain information is necessary to comply with legal obligations or to deliver parts of the Services, and you choose not to provide it when requested, we may be unable to offer some or all aspects of the Services. Where applicable, and if this is the case, we will inform you at the time.
European privacy rights
- Right of access: You have the right to access the personal information that we hold about you;
- Right to rectification: You may have the right to require us to correct any inaccurate or incomplete personal information we hold about you;
- Right to erasure: In certain circumstances, you may have the right to the erasure of your personal information we hold about you (for example where it is no longer necessary in relation to the purposes for which it was collected or processed);
- Right to restriction: You may have the right to request that we restrict the processing of your personal information in certain circumstances (for example where the accuracy of the personal information is contested by you, for a period enabling us to verify the accuracy of that personal information);
- Right to portability: In some limited circumstances, you may have the right to portability which allows you to move, copy, or transfer personal information from one organization to another;
- Right to object: You have a right to object to us processing your personal information when the processing is based on legitimate interests and also to stop us from sending you direct marketing;
- Rights in relation to automated decision making and profiling: You have the right not to be subject to a decision that affects you based solely on automated processing. Please note that the Service does not involve any automated decision-making or profiling that produces legal effects or similarly significant consequences for individuals;
- Right to withdraw consent: When we use your personal information based on your consent, you have the right to withdraw that consent at any time.
If you wish to exercise one of these rights, please contact us using the information in the ‘Contacting us’ section of this Privacy Policy.
Where do we store and process your personal information?
International Transfers: Our servers and data centers are located in the United States. If you choose to use the Service from outside the U.S., then you should know that you are transferring your personal information outside of your region and into the U.S. for storage and processing. By providing your Personal Information to us through your use of the Service, you agree and consent to that transfer, storage, and processing in the U.S. Also, we may transfer your data from the U.S. to other countries or regions in connection with the storage and processing of data, fulfilling your requests, and operating the Service. You should know that each region can have its own privacy and data security laws, some of which may be less stringent as compared to those of your own region. If you are located in the European Union (EU), the United Kingdom (UK), or Switzerland, then the countries we may transfer your data to, including the US, may not have data protection laws as comprehensive as those in the EU, the UK, and Switzerland. To ensure your data is protected, and that we comply with the applicable data protection laws, we have implemented the following measures:
- EU-US Data Privacy Framework. We comply with the EU-US Data Privacy Framework (“EU-US DPF”), the UK Extension to the EU-US DPF, and the Swiss-US Data Privacy Framework (“Swiss-US DPF”) for the purposes of processing data received from the EU, UK, and Switzerland. Please see the section ‘US Data Privacy Framework Notice’ in this Privacy Policy for more information.
- Standard Contractual Clauses. We may use the Standard Contractual Clauses (SCCs) for transfers of personal information to us, and also for transfer of personal information to third-party service providers. These clauses require the recipients to protect the personal information they receive in accordance with European data protection laws and regulations. Details of our use of SCCs can be provided upon request.
- Derogations. In certain circumstances, we may transfer personal information based on the derogations contained in Article 49 of the General Data Protection Regulation (GDPR).
- Supplementary Measures. In addition to the SCCs, we may use contractual, technical, and organizational measures to further protect your personal information.
- Adequacy Decisions. Where applicable, we may rely on adequacy decisions provided by the European Commission under Article 45 of the GDPR to transfer your personal information outside of the EU, the UK, or Switzerland.
U.S. Data Privacy Framework Notice: We comply with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce. Cesium, Inc. has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (“EU-U.S. DPF Principles”) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Cesium, Inc. has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (“Swiss-U.S. DPF Principles”) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF and UK Extension to the EU-US DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.
Jurisdiction and Enforcement
- As part of our participation in the EU-U.S. DPF, UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, we are subject to the investigatory and enforcement powers of the US Federal Trade Commission (“FTC”).
- For European Union residents, you also have the right to lodge a complaint to your local data protection authority. Further information about how to contact your local data protection authority is available at: https://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080
- For UK residents, you also have the right to lodge a complaint to the UK Information Commissioner’s Office at: https://ico.org.uk/.
- For Swiss residents, you also have the right to lodge a complaint to the Swiss Federal Data Protection and Information Commissioner (FDPIC) at: https://www.edoeb.admin.ch/edoeb/en/home.html.
- In compliance with the EU-U.S. DPF Principles and the Swiss-U.S. DPF Principles we commit to resolve complaints about your privacy and our collection or use of your personal information. European Union, UK, or Swiss individuals with inquiries or complaints regarding this Privacy Policy should first contact us at privacy@knowde.com.
- We have further committed to refer unresolved privacy complaints under the EU-U.S. DPF and UK Extension to the EU-US DPF Principles and the Swiss-U.S. DPF Principles to an independent dispute resolution mechanism. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit JAMS at: https://www.jamsadr.com/DPF-Dispute-Resolution for more information and to file a complaint.
- Under certain conditions specified by the EU-U.S. DPF and UK Extension to the EU-US DPF Principles and the Swiss-U.S. DPF Principles, you may also be able to invoke binding arbitration to resolve your complaint.
California privacy disclosures
Do not track
California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn’t an industry or legal standard for recognizing or honoring DNT signals, we don’t respond to them at this time. We await the result of work by the privacy community and industry to determine when such a response is appropriate and what form it should take.
California Shine the Light
A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California Customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes, subject to certain exceptions, as defined in California Civil Code Sec. 1798.83.
How we secure your personal information?
To help protect your data, we use commercially reasonable steps to protect the data that we collect, including your personal information. The reasonable steps include protecting this data against accidental loss, unauthorized use, and disclosure, and restricting access to personal information by our staff. The Services are hosted by a third-party hosting company that we have determined maintains adequate security controls and utilizes TLS encryption for all internet communication with the Service. We also require all staff who administer and develop the Services to follow industry-standard controls, including strong passwords, the use of anti-virus and anti-malware software, disk encryption, and other best practices.
We use various third-party processors to enable us to provide the Services. As part of our vendor due diligence, we review the security controls these processors have in place and ensure they meet industry standards appropriate for the type of data we collect.
You should keep in mind, however, that the Services utilizes software, hardware, and networks, which from time to time require maintenance and experience problems beyond our control. Note that no data transmission over the public internet or encryption method can be guaranteed to be 100% secure. You transmit information to us at your own risk.
You can learn more about how we protect your data by going to our privacy portal at: https://privacy.knowde.com/
Updates to this Policy
We may occasionally update this Policy. When we do, we will also revise the “last updated” date at the beginning of the Policy. Your continued use of our Service after such changes will be subject to the then-current policy. If we change this Policy in a manner that is material, we will use reasonable efforts to notify you via the contact methods you have provided of the change prior to applying the change to any personal information that we collected from you prior to the date the change becomes effective. We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use, and disclose personal information.